Email analytics that improve reliability and performance
SendLayer’s analytics provide visibility into your transactional email performance for better insights and optimization
Track delivery, opens, and engagement for your transactional emails
Know exactly what happens to every email you send
Make data-driven decisions with delivery insights
Track what matters for your transactional emails and improve reliability based on real performance data.
- Open rates
- Click-through rates
- Bounce rate
- Unsubscribes
- Spam complaints
Actionable insights at a glance
Visualize your email performance and track your email activity over time with intuitive graphs that show trends and patterns to help you optimize your email strategy.
- Did the password reset email arrive?
- Are verification emails being opened?
- Which notification links get clicked?
- Why are some emails bouncing?
Beyond basic tracking
Email tag analytics: Group and analyze emails by tags to track performance for different types of notifications, alerts, or receipts.
Custom date filtering: Analyze performance over any time period to identify trends and optimize delivery timing.
Unsubscribe monitoring: Track who’s unsubscribing and when to maintain clean lists and improve sending practices.
Monitor spam complaints: Know immediately when recipients mark your emails as spam so you can address issues quickly.
Simple setup, powerful results
Setting up tracking takes zero effort. Email analytics are enabled by default and require no code changes or complex configuration.
For SMTP users
Analytics work automatically when you send through our SMTP server.
For API users
Tracking is built into our API with no additional parameters needed.
For developers
Access detailed events via webhooks for custom integrations and advanced reporting.
Frequently Asked Questions
How does engagement tracking work?
We use industry standard methods to track email engagement metrics. In short, we place a tiny image within the email to track opens, and we append tracking links to each URL within the email.
Is tracking enabled by default?
Open and click tracking are enabled by default. If you want to track unsubscribes, you will need to enable this feature.
Can you track email forwards?
No, you cannot if users forward your emails. Your tracking information will still be appended to the original email, but the data will be associated with the person you messaged. This means that if you message Mike, he forwards it to Jerry, and Jerry opens it, then that open would be attributed to Mike.
How accurate are open and click rates?
Our tracking provides reliable data, though it’s important to note that some email clients block tracking pixels by default. We use advanced methods to ensure the most accurate data possible given these limitations.
Who should use SendLayer?
SendLayer can be used by anyone looking to reliably send their emails from software tools like WordPress, Shopify, Magento, BigCommerce, and more.
What’s required to use SendLayer?
If your CMS (content management system), or software, allows you to insert SMTP credentials, then you can use SendLayer. You will also need to be able to manage the DNS zones of your domain name through either your hosting provider or domain registrar.
Do I need coding skill to use SendLayer?
Absolutely not. We created SendLayer to be as user friendly as possible. If at any point you do need help, you can check out our library of documentation or contact us.
Do you offer a free trial?
Absolutely! You can get started with SendLayer for free.
Start improving your email reliability today
Get the insights you need to ensure your important transactional emails always reach their destination.
Do More With SendLayer
Having access to email engagement is incredibly helpful, but we don’t stop there.
Detailed Email Logs
Track the full email journey to verify that your emails are making it to their destination.
Open and Click Analytics
Check engagement on individual emails and filter them by status or recipient.
Mailing Lists
Create emailing lists email groups and manage them in your dashboard.
API Email Relay
Easily connect your website or app via API to power your email efforts.
SMTP Email Relay
An SMTP setup so easy that you only need to copy and paste credentials.
Email Analytics
Track the metrics that matter to you so you can optimize for performance.