How to Set Up Your WordPress Site [Full Guide]

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How to Set Up Your WordPress Site

Do you need help setting up your WordPress website?

While completing your website setup can take a while, it’s not as difficult as you think.

In this detailed step-by-step guide, we’ll walk you through the steps to build your WordPress site all by yourself.

Is WordPress Easy to Set Up?

Yes, WordPress is easy to set up. Even if you’re a beginner and have never set up a website before, you can still build your site and use WordPress fairly easily. Not only that, you can easily install plugins directly from your dashboard to extend the functionality of your site.

How to Set Up a WordPress Site

In the following steps, you’ll learn to build a complete WordPress site from scratch.

Before we start, we want to make it clear that this WordPress tutorial covers creating a self-hosted WordPress site using the free, open source software available at This is different from the website builder at, which is less flexible and has a monthly fee.

1. Choose a Web Hosting Service

Before you can create your website, you need a web hosting provider to ‘house’ your website online. The web host is a server that will store your necessary website files to make it run.

There are various WordPress hosting service providers, but we recommend Bluehost. WordPress also officially recommends Bluehost as one of the best WordPress hosts because it’s super affordable and incredibly easy to get started with.

Bluehost homepage

Visit the Bluehost WordPress hosting page and scroll down to see the plans.

You can choose any plan that suits your needs. All Bluehost plans, besides the Basic plan, include free SSL and a free domain name, so you won’t have to purchase it separately.

Bluehost also offers managed WordPress hosting, which includes regular maintenance, backup, and updates to save you time.

Bluehost hosting plans

Once you’ve selected your plan, you’ll need to create a domain. The domain name is your website address that people will need to type to visit it.

We recommend using a .com domain, keeping the name short and memorable (and preferably matching your brand or company name).

After you’ve chosen a domain name for your site, click on the Next button.

Set up WordPress domain on Bluehost

Bluehost will now require you to enter your account and payment details to complete the purchase of your hosting plan.

Bluehost account information

When you’ve made the purchase, create the password for your Bluehost account. Your Bluehost account will now be ready.


With the domain name and web hosting sorted, it’s time to install WordPress.

2. Install WordPress

One of the best things about Bluehost is that it installs your WordPress site for you as soon as you log into your Bluehost hosting account dashboard for the first time.

After you’ve created your password, Bluehost will redirect you to the login screen. Enter your account credentials here to log into your dashboard.

Log in to Bluehost account

Once you log in, you should see a Create your Website button at the bottom. Press this button to start the installation process.

You may see a bunch of steps at this stage. We recommend pressing the Skip this step button at the bottom to skip through these steps until you reach your Bluehost dashboard. It’s better to get some practice customizing your website from within your WordPress dashboard now so you can easily make additional changes later as your site grows.

When you reach your Bluehost dashboard, click the Log into WordPress button.

Log into WordPress

This will take you to your new WordPress site’s admin menu while finalizing your WordPress installation.

It’s time to start customizing your site!

3. Select a Theme for Your Site

Adding a theme to your WordPress site is one of the most crucial parts of the website-building process. The entire visual appearance of your site will be based on the theme you’re using.

If you visit the frontend of your website at this stage, you’ll see the default WordPress theme (Twenty Twenty-Three) looking something like this:

Default WordPress theme

While you can use the default theme, it’s a good idea to explore available themes and personalize your website.

Once you’ve logged into your website, hover your cursor over the Appearance item in the left sidebar menu and click on Themes.

WordPress Appearance - Themes

This will take you to a new page displaying the themes currently installed on your site. You can also install new themes. Simply click on the Add New Theme button.

Add new theme in WordPress

You can browse thousands of free themes on this page. We’re going to use the Astra theme for demonstration in this tutorial, but you’re free to choose any that works for you. Later, you may want to explore some premium themes that offer extra features and flexibility.

When you’ve found the theme you want to use, hover your cursor over it and press the Install button.

Install the WordPress theme

The theme will install almost instantly, and the Install button should change to Activate. Press the button to activate the theme on your site.

Activate WordPress Theme

Excellent! The theme is installed on your site. Now, it’s time to customize it. Go ahead and click the Customize button under Appearance in the sidebar menu.

Customize WordPress theme

This will take you to your site’s homepage, allowing you to edit different elements of your page, including adjusting colors, fonts, and spacing.

WordPress theme editor

When you’re happy with your page’s appearance, press the Publish button on the top of the left-hand pane.

Some themes also allow you to edit in-page content directly from the Theme Customizer, but Astra doesn’t support this feature.

But there’s no need to worry. You can easily edit all the content and sections of your website from the WordPress editor.

We’ll show you how to do that and add new posts and pages to your site in the next step.

4. Add Content to Your Posts and Pages

In WordPress, all your content is categorized as one of two types: posts and pages.

Posts are a part of the blog section of your site. This is content that you’ll likely be adding, editing, and updating frequently on your site as it grows.

Pages include content that’s “evergreen,” which is unlikely to change frequently. The homepage, privacy policy, and about us are some of the most common pages found on almost every WordPress site.

The default WordPress theme uses your blog section as the front page of your site. But you’re free to add a separate blog page so that your front page serves as the ‘home’ of your site. You can also remove the blog section entirely if you’d like.

First, let’s add a homepage. To do that, go to your WordPress admin area by hovering your cursor over your site’s name on the top toolbar. Then, click on Dashboard.

WordPress dashboard

Now, go to Pages » All Pages.

WordPress pages

If you’re using a theme like Astra, you’ll already see a Homepage created for you here. In this case, you can edit the content of your homepage by clicking on the page with “Front Page” written next to it.

WordPress front page

If you don’t yet have a homepage created, then you can press the Add New button at the top to make one.

Add new WordPress page

You’ll find yourself in the WordPress block editor screen now. Here, you can edit any existing content on your page or add new content, including text and media, using appropriate blocks.

WordPress block editor
Once you’re done adding or editing content to your page, press the Publish or Update button at the top to make the page with the new content live on your site.

Repeat the process to create any additional pages for your site, such as privacy policy, about, blog front page, and any other landing pages.

When you’ve added the needed pages, you can move on to creating your first blog post.

From your WordPress admin area, click on Posts » Add New.

Add new post in WordPress

You should see the WordPress block editor open, just as when you created the homepage.

WordPress block editor

Start by adding a title for your new post, and then move on to adding content with text and images as you need. The sidebar also offers additional options to set a featured image for your post, assign categories, tags, and more.

It’s a good idea to keep saving your draft as you work on it by pressing the Save Draft button on the top. You can also Preview your post to see how it appears from the frontend. When everything is ready, go ahead and press Publish to launch your first blog post.

If you need to learn more about creating posts, see this guide on how to add a new post in WordPress.

5. Customize Site Settings

By this point, you’ve already built the main parts of your site. All that remains is a few tweaks and fine-tuning depending on how you want your site to look.

Changing the Site Title

Firstly, you may want to check your site title and tagline. The site title is your website’s name, like SendLayer is ours.

You can change your site title by opening your WordPress dashboard and navigating to Settings » General.

WordPress site settings

This will bring you to your WordPress general settings page. The first two fields you’ll find here are Site Title and Tagline. Simply enter the values you need to see for these fields.

WordPress general settings

Go to the bottom and press Save Changes.

Setting a Homepage

You may also want to change your homepage display settings. Earlier, we showed you how to create a home page. However, some themes use your blog as the front page by default.

If you want to separate your blog from your home page, you’ll have to go to Settings » Reading.

WordPress reading settings

Here, you can choose WordPress to show your latest blog posts on your homepage or display a separate static front page.

If you created a dedicated homepage earlier, select A static page option. Then, use the dropdown next to Homepage to choose the page of your site you want to use as your front page.

Similarly, use the Posts page dropdown to select your main blog page.

WordPress reading settings

As before, make sure to press Save Settings at the bottom when you’re done making these changes.

Customizing Navigation Menus

Next, you may want to create or customize your navigation menu. Most WordPress sites have a navigation menu, allowing visitors to access different sections of your website easily.

WordPress navigation menu

The Astra theme automatically adds a navigation menu, but you may still need to customize it or create a new one.

To access the navigation menu settings for your WordPress site, go to your admin area and then select Appearance » Menus.

WordPress menus

In the Menu Name field, give a title to your menu and then create the blue Create Menu button at the bottom.

WordPress menu structure

Now, you’ll find all the published pages on your site appear on the left pane under Pages. Select the pages you want to appear in your menu and then press the Add to Menu button.

Add items to menu

The menu items will now appear in the column on your right, where you can drag and drop them to rearrange their order. All that remains now is to select a display location for your navigation menu.

Your active theme controls the available menu display locations. You can choose where your menu appears by using the display location options under Menu Settings.

If you want your menu to appear on the top of your page, you can select the Primary Menu option. When you’re done, press the Save Menu button.

Select WordPress primary menu

6. Configure Email Settings

Email is a crucial component of every well-functioning WordPress site. Both WordPress admins and users of your site need email to learn about any updates related to your site.

Unfortunately, the default email settings in WordPress often lead to delivery failures. WordPress uses the PHP mail system by default for its mail function, which is a slow, outdated, and unreliable email delivery method.

To eliminate email delivery issues from your site, we strongly recommend setting up SMTP in WordPress. SMTP is a superior method of sending emails because it adds authentication elements to your email messages. This allows mail servers to verify your emails’ authenticity, so they always land directly in the inbox.

We’ll show you how to configure your email settings properly for your new WordPress site.

Install Easy WP SMTP

The first thing you need to do is to install Easy WP SMTP. It’s a WordPress plugin that allows you to install an SMTP email service to your site.

To install the plugin, open your WordPress admin area and click on Plugins » Add New. Then, search for Easy WP SMTP and click the Install Now button next to the plugin.

Install Easy WP SMTP

The plugin will take only a few seconds to install. Once it’s finished installing, the same button you pressed above should now read “Active“. Press this button to activate the plugin on your site.

Activate Easy WP SMTP

Great! The Easy WP SMTP plugin should now be ready on your site.

Before we move on to configuring Easy WP SMTP for your site, we must ensure we have an active account with an SMTP email provider.

Create a SendLayer Account

Easy WP SMTP supports several mailer services that will fix your deliverability issues by adding SMTP authentication. You’re free to choose any of the supported mailers, but we recommend using SendLayer.

SendLayer is the easiest mailer to set up, is exceedingly reliable, and is super affordable for small businesses.

If you don’t already have a SendLayer account, please see our doc guide on getting started with SendLayer.

Creating SendLayer account

After you’ve created your account, the next step is to get your domain authorized.

Authorize Your Domain in SendLayer

Domain authorization is vital for ensuring successful email delivery and avoiding the spam folder. An authorized domain allows email servers to verify that you’re the legitimate owner of that domain. As a result, your emails are sent without any obstacles and are readily accepted as trustworthy.

To authorize your domain, first, log into your SendLayer account. Once you’ve done that, you’re ready to begin the domain authorization process. You can see our detailed guide to authorizing your domain for help.

In the next step, we’ll connect your site with SendLayer using the Easy SMTP plugin.

Configure Easy WP SMTP Settings

Return to your WordPress dashboard and hover your cursor over the Easy WP SMTP icon to expand the menu options, and then select Settings.

Easy WP SMTP Settings

This will take you to the plugin settings page, where you can configure a mailer to send your outgoing WordPress emails through.

Click on SendLayer to see additional settings appear.

Choose SendlLayer as mailer

Connecting to SendLayer only requires you to add your SendLayer account’s API Key. You can find your API Key by switching to the browser tab where you have your SendLayer dashboard open and going to Settings » API Keys.

View your API Keys

Pressing the clipboard icon next to the key will allow you to copy it. For more detailed instructions, consult our guide to managing your API Keys.

Once you have the API Key, you can paste it into the API Key field in your Easy WP SMTP settings.

Add SendLayer API to Easy WP SMTP

Scroll down further to access the General Settings.

Here, you’ll need to enter your From Email Address. This email address can have any username (the part of an email address before the @ sign), but you must use the same domain name (the part of an email address after the @ sign) you just authorized in SendLayer.

For example, if you used as your authorized domain, your From Email Address must end with

We also recommend enabling the Force From Email option because this will set the same address as your From Email across the whole site, overriding the email settings of other plugins.

Easy WP SMTP From Email Address

Scroll down further to find the From Name field. You can set this to any name that you prefer. You may also want to enable the Force From Name Replacement option if you want to use the same name for all emails sent from your site.

Easy WP SMTP From Name

Fantastic! Now, we just need to save these settings by pressing the blue Save Settings button at the bottom.

Save Easy WP SMTP settings

If you followed the steps above correctly, your WordPress SMTP connection should now be ready.

But it’s always wise to test things out first, which we’ll be doing next.

Test Your WordPress SMTP Connection

To test if everything is working as expected with your new SMTP connection, go to Easy WP SMTP » Send a Test.

Enter an email address where you’d like to receive the test email in the Send To field. Then, click on the Send Test Email button at the bottom.

Sending a test email

As soon as you press Send, you should see a notification appear on the top of the page confirming that the email test was successful.

Email success notification

To ensure that the email was sent properly, check the inbox of the email address you provided. It should reach you within a few seconds.

Easy WP SMTP test email


Next, we’ll add a few more plugins to expand the functionality of your new site.

7. Add Useful WordPress Plugins

WordPress has thousands of plugins that allow you to do even more with your site and customize it in various ways.

You can install plugins to create almost any kind of website or add functionality to a basic site. Just a few examples of what you can do with plugins include:

  • Make it easy to share your posts on social media to boost your online presence
  • Speed up your site and make it load faster with a caching plugin
  • Build an online store
  • Improve the security of your site and protect it from hackers
  • Lock web pages as members-only content
  • Build an online course
  • Automate tasks and workflows

In fact, it’s the availability of so many awesome plugins that makes WordPress the most powerful Content Management System (CMS) on the market.

You can install plugins directly from your WordPress dashboard by going to the Plugins page. You can also download paid plugins from the developer’s official website and then upload them to your site. See this guide on adding WordPress plugins if you need help.

While the plugins you need depend on the specific nature of your website and your business, some are almost vital for almost every type of website.

We strongly recommend using the following plugins:

  • WPForms Lite – A beginner-friendly drag-and-drop form builder for creating fully customized contact forms with dozens of ready-made templates.
  • Easy WP SMTP – This free plugin ensures your outgoing WordPress emails reach the recipient’s inbox every time.
  • MonsterInsights – Pull only the most useful Google Analytics data for your site to your WordPress dashboard and get insights for each page.
  • SeedProd – Create beautiful maintenance mode pages and coming soon pages, and customize the web design of your WordPress site using a drag-and-drop builder.
  • All-in-One SEO – Use this plugin to perfect on-page search engine optimization, dominate search results, and outrank competitors.
  • Duplicator – Create backups of your WordPress site and restore them at will.

8. Publish Your WordPress Site

Up to this point, you’ve been quietly setting up your website behind the scenes, but it’s not published yet for online users to visit.

It’s really easy to publish your new website. First, log in to your WordPress dashboard. You’ll see a notification on the top stating that your site is currently displaying a coming soon page.

Click on the Launch Your Site link near the end of the notification to publish your new WordPress site.

Launch WordPress site

It’s as simple as that!


Here are some of the most common questions we’re asked about WordPress:

Can you create a WordPress site for free?

Yes, you can create a WordPress site for free. allows users to self-host their sites because the WordPress CMS can be installed and used without any charge. However, you’ll still need to purchase web hosting and a domain name separately in order to make your site visible to other visitors online.

Can a beginner build a WordPress site?

Yes, a beginner can build a WordPress site. WordPress can take a while to get used to. But it also has an immense amount of resources available in the form of video guides as well as written tutorials for help. And once you’re familiar with WordPress’s interface, it’s super easy to use and manage your website on your own without any help.

How do I publish my WordPress site?

You can publish your WordPress site by going to your admin area and then pressing the Launch Your Site link on the top notification. Once you do that, your website will go live, and any online user can visit it by typing in your domain name.

Do WordPress sites make money?

Yes, WordPress sites can be easily monetized in a variety of ways. Thanks to the incredible versatility of WordPress, you can turn your website into a membership site or an eCommerce store or sell digital products, SaaS tools, and anything else you can think of. You can even create a site as a regular blogger and monetize it with advertising and affiliate links. SendLayer itself is a WordPress website, and we earn revenue by selling our mailer service through it.

Does WordPress require coding?

No, it’s not necessary to know coding in order to operate a WordPress site. You can build even advanced websites in WordPress and manage them without working with a single line of code. At the same time, you’re free to use code to operate your WordPress site if you’re comfortable with HTML, PHP, and CSS.

That’s it! Now you know how to set up your WordPress site.

Next, would you like to learn about domain names? For more information, check out our documentation on domain names, which includes information on connecting your domain name to your website and sending emails from your domain.

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Ready to send your emails in the fastest and most reliable way? Get started today with the most user-friendly and powerful SMTP email delivery service. SendLayer Business includes 5,000 emails a month with unlimited mailing lists and premium support.

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