Rachel Adnyana

Discover how to make your transactional emails accessible to everyone, from proper HTML structure to readable content. With 1 in 5 adults having some form of disability, accessible emails aren't just nice to have—they're essential for business. Follow our guide to ensure your critical communications serve all users effectively

Wondering why your SendLayer account was suspended? This guide explains the most common reasons, from new domains to spam complaints, and provides actionable steps to get your account reinstated and avoid future issues.

Discover how to craft effective transactional emails for global audiences. Learn essential tips for deliverability, cultural adaptation, and measuring success across different languages and regions. From optimizing for mobile devices to managing translations and staying compliant with international regulations, this guide covers everything you need to know about reaching customers worldwide with your transactional emails.

A suppression list is a crucial tool for managing your user emails, automatically tracking addresses that bounce, unsubscribe, or mark your messages as spam. Learn how suppression lists work, why they're essential for maintaining your sending reputation, and how they ensure your transactional emails reliably reach your users' inboxes.

Crafting a great password reset email goes beyond functionality—it’s about delivering a seamless user experience that builds trust and reinforces your brand. In this post, we explore essential best practices for creating clear, secure, and user-friendly password reset emails, backed by real-world examples. Learn how to improve email deliverability, enhance accessibility, and make your emails stand out while keeping your users happy.

Email, SMS, and push notifications all serve unique purposes in transactional messaging. Choosing the right channel can make or break your communication strategy. Find out how to combine these channels strategically and why SendLayer is your best choice for reliable email delivery.

Wondering if you need a transactional email service? Many businesses aren't sure if they should upgrade from standard email providers. This guide explains what transactional email providers do, how they differ from standard email services, and helps you evaluate if your website could benefit from improved deliverability. Learn about scalability, security features, and when upgrading makes sense for your business needs.

Don't let your transactional emails be an afterthought this holiday season. While marketing emails grab the spotlight, your order confirmations and shipping notifications could be doing much more. Discover how to turn these essential messages into powerful touchpoints that enhance your customers' holiday shopping experience.

Discover how dynamic content can turn basic transactional emails into powerful engagement tools. From Just Eat's smart order confirmations to LinkedIn's engagement metrics, learn how leading brands use personalization to create emails that convert. Learn from actionable examples and get valuable implementation strategies in this guide.

Every abandoned cart represents potential revenue waiting to be recovered. In this post, we'll analyze some outstanding examples from leading brands that showcase different approaches to cart recovery. From clever psychology to irresistible offers, we'll break down the elements to give you actionable insights to improve your own abandoned cart email strategy.

Did you know that transactional emails have 4x higher open rates than marketing emails? That's a huge opportunity to connect with your audience. Transactional segmentation allows you to group customers based on their past interactions, helping you to send more targeted and effective emails. Learn how to implement transactional segmentation and get the most out of every email.

Want to create onboarding emails that truly engage your new users? Discover how to use visuals, clear messaging, and a touch of personality for a great onboarding experience, with inspiring examples from brands like Vimeo, Zoom, Spotify, and more. Steal these ideas and transform your onboarding sequence today!

Are you looking for a reliable alternative to Postmark for your transactional emails? Look no further! From SendLayer's user-friendly approach to Amazon SES's cost-effectiveness, I've compared features, pricing, and performance to help you make the best choice for your business. Discover how these alternatives stack up and find the perfect solution to keep your crucial emails flowing smoothly.

Explore how AI can transform your transactional email workflows. This article take a look at how artificial intelligence is reshaping content creation, design, timing, and optimization in automated emails. Learn how to create more engaging and personalized customer communications while improving efficiency.

Discover how to configure Freshdesk email support using custom SMTP for better email deliverability and control. This guide walks you through finding SMTP credentials, setting up Freshdesk, testing your configuration, and optimizing additional email settings. Improve your customer support communications with this step-by-step tutorial.

Unlock the full potential of your transactional emails with our guide to email testing. From A/B testing subject lines to ensuring deliverability with SendLayer, we cover everything you need to know to boost engagement, avoid spam filters, and maximize your ROI. Don't let your crucial messages go unread – start optimizing today!

If you maintain an email list or you’re collecting users’ data via a form on your website, it’s your responsibility to make sure that data is kept safe and secure. For businesses, protecting customer data is not just about following the law – it's crucial for maintaining trust and ensuring your emails actually reach your audience. In this guide, I'll explore what email data privacy means, why it matters for deliverability, and how you can protect your customers' information while running effective email campaigns.

Discover inspiring welcome email examples and essential best practices to help you craft compelling welcome emails that make a great first impression and drive engagement from day one. From personalization to clear CTAs, these examples highlight key strategies that can boost engagement and set the tone for a lasting customer relationship. Whether you're aiming to improve user onboarding or simply want to make a stellar first impression, these insights will help you design welcome emails that truly resonate.

We explain how AI filters work, the 4 main types, and how they work to improve email deliverability and stop spam from being delivered.

Discover how SPF flattening can boost your email deliverability. This guide explains the process, benefits, and best practices of SPF flattening. Learn how to optimize your SPF records, avoid common pitfalls, and ensure your important emails reach their intended recipients.