Rachel Adnyana

Discover how dynamic content can turn basic transactional emails into powerful engagement tools. From Just Eat's smart order confirmations to LinkedIn's engagement metrics, learn how leading brands use personalization to create emails that convert. Learn from actionable examples and get valuable implementation strategies in this guide.

Every abandoned cart represents potential revenue waiting to be recovered. In this post, we'll analyze some outstanding examples from leading brands that showcase different approaches to cart recovery. From clever psychology to irresistible offers, we'll break down the elements to give you actionable insights to improve your own abandoned cart email strategy.

Did you know that transactional emails have 4x higher open rates than marketing emails? That's a huge opportunity to connect with your audience. Transactional segmentation allows you to group customers based on their past interactions, helping you to send more targeted and effective emails. Learn how to implement transactional segmentation and get the most out of every email.

Want to create onboarding emails that truly engage your new users? Discover how to use visuals, clear messaging, and a touch of personality for a great onboarding experience, with inspiring examples from brands like Vimeo, Zoom, Spotify, and more. Steal these ideas and transform your onboarding sequence today!

Are you looking for a reliable alternative to Postmark for your transactional emails? Look no further! From SendLayer's user-friendly approach to Amazon SES's cost-effectiveness, I've compared features, pricing, and performance to help you make the best choice for your business. Discover how these alternatives stack up and find the perfect solution to keep your crucial emails flowing smoothly.

Explore how AI can transform your transactional email workflows. This article take a look at how artificial intelligence is reshaping content creation, design, timing, and optimization in automated emails. Learn how to create more engaging and personalized customer communications while improving efficiency.

Discover how to configure Freshdesk email support using custom SMTP for better email deliverability and control. This guide walks you through finding SMTP credentials, setting up Freshdesk, testing your configuration, and optimizing additional email settings. Improve your customer support communications with this step-by-step tutorial.

Unlock the full potential of your transactional emails with our guide to email testing. From A/B testing subject lines to ensuring deliverability with SendLayer, we cover everything you need to know to boost engagement, avoid spam filters, and maximize your ROI. Don't let your crucial messages go unread – start optimizing today!

If you maintain an email list or you’re collecting users’ data via a form on your website, it’s your responsibility to make sure that data is kept safe and secure. For businesses, protecting customer data is not just about following the law – it's crucial for maintaining trust and ensuring your emails actually reach your audience. In this guide, I'll explore what email data privacy means, why it matters for deliverability, and how you can protect your customers' information while running effective email campaigns.

Discover inspiring welcome email examples and essential best practices to help you craft compelling welcome emails that make a great first impression and drive engagement from day one. From personalization to clear CTAs, these examples highlight key strategies that can boost engagement and set the tone for a lasting customer relationship. Whether you're aiming to improve user onboarding or simply want to make a stellar first impression, these insights will help you design welcome emails that truly resonate.

We explain how AI filters work, the 4 main types, and how they work to improve email deliverability and stop spam from being delivered.

Discover how SPF flattening can boost your email deliverability. This guide explains the process, benefits, and best practices of SPF flattening. Learn how to optimize your SPF records, avoid common pitfalls, and ensure your important emails reach their intended recipients.

Choosing the right transactional email provider is crucial for ensuring your important messages reach your customers. This comprehensive guide compares top providers like SendLayer, SMTP.com, Brevo, and more, focusing on their strengths and pricing. Whether you're a small business just starting out or an enterprise handling large-scale email operations, this comparison will help you find the perfect fit for your needs.

Are your emails not reaching your customers' inboxes? Discover the hidden reasons why your mail provider might be failing you! From poor IP reputation management to inadequate spam monitoring, these common issues could be sabotaging your email deliverability. Learn how to fix them and ensure your messages get the attention they deserve.

Discover how to design emails that shine in both light and dark modes. This guide covers the importance of dark mode, best practices for email design, real-world examples, and tips for testing. Learn to create adaptable emails that enhance user experience and ensure your message stands out, regardless of display settings.

No-reply email addresses aim to reduce inbox clutter, but often do more harm than good. In this post, explore some of the real impacts on deliverability, missed engagement opportunities, and the negative customer experience caused by no-reply emails. Plus, discover smarter alternatives like dedicated reply-to addresses, autoresponders, and contact forms to enable two-way conversation at scale.

A high number of spam complaints can seriously harm your email deliverability. This post explains how to measure and monitor your spam complaint rate and provides essential tips to reduce it. Discover strategies to keep your emails engaging and your complaint rate low, ensuring your messages reach your audience.

Setting up your OpenCart mail settings doesn't have to be daunting! This comprehensive guide walks you through the steps to configure your mail settings and customize your email templates, ensuring reliable and professional communication with your customers. We also explore why relying on default settings and PHP mail isn’t ideal and how using a transactional email service like SendLayer can significantly enhance your email deliverability and security.

Learn how to reduce churn and improve customer retention with powerful email strategies. In this comprehensive guide, we'll explore the importance of personalized, segmented, and timely emails to keep your customers engaged and loyal. Discover how transactional emails, often overlooked, can make a surprising impact on reducing churn.

Want to learn how to send email in Laravel? This step-by-step tutorial covers everything from setting up SMTP settings to creating mailable classes and customizing email content. Whether you're a beginner or an experienced developer, this guide will help you integrate email functionality into your Laravel projects seamlessly.