Rachel has been writing about WordPress for a decade and building websites for much longer. Alongside web development, she's fascinated with the art and science of SEO and digital marketing.
- Web development (HTML, CSS, PHP)
- Digital marketing
- Content marketing
- Email marketing
- Email deliverability
Rachel is the primary blog writer for SendLayer and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WP Mail SMTP and WPForms.
She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.
Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.
After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.
With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.