Blog

No Reply Email Addresses: Pros and Cons

No-reply email addresses aim to reduce inbox clutter, but often do more harm than good. In this post, explore some of the real impacts on deliverability, missed engagement opportunities, and the negative customer experience caused by no-reply emails. Plus, discover smarter alternatives like dedicated reply-to addresses, autoresponders, and contact forms to enable two-way conversation at scale.
No-Reply Email Addresses Pros and Cons
Blog

How To Reduce Your Spam Complaint Rate

A high number of spam complaints can seriously harm your email deliverability. This post explains how to measure and monitor your spam complaint rate and provides essential tips to reduce it. Discover strategies to keep your emails engaging and your complaint rate low, ensuring your messages reach your audience.
How To Reduce Your Spam Complaint Rate
Blog

How To Configure OpenCart Mail Settings (+ Email Templates)

Setting up your OpenCart mail settings doesn't have to be daunting! This comprehensive guide walks you through the steps to configure your mail settings and customize your email templates, ensuring reliable and professional communication with your customers. We also explore why relying on default settings and PHP mail isn’t ideal and how using a transactional email service like SendLayer can significantly enhance your email deliverability and security.
How To Configure Open Cart Mail Settings and Email Templates
Blog

How to Reduce Churn and Improve Customer Retention with Emails 

Learn how to reduce churn and improve customer retention with powerful email strategies. In this comprehensive guide, we'll explore the importance of personalized, segmented, and timely emails to keep your customers engaged and loyal. Discover how transactional emails, often overlooked, can make a surprising impact on reducing churn.
How To Reduce Churn and Improve Customer Retention With Emails
Blog

How To Send Email in Laravel With SMTP (Code Snippets Included)

Want to learn how to send email in Laravel? This step-by-step tutorial covers everything from setting up SMTP settings to creating mailable classes and customizing email content. Whether you're a beginner or an experienced developer, this guide will help you integrate email functionality into your Laravel projects seamlessly.
How To Send Email in Laravel With SMTP
Blog

What Is BIMI and How Does It Affect Email Deliverability?

BIMI (Brand Indicators for Message Identification) puts your company logo directly in your customer's inbox, making your emails instantly recognizable. This builds trust, combats phishing attempts, and helps your messages stand out in a crowded inbox. Learn how BIMI works and how to easily add it to your email strategy.
What Is BIMI and How Does It Affect Email Deliverability
Blog

How To Install and Configure Moodle (Step-by-Step Tutorial)

Ready to launch your Moodle site? Get it right from the start! This in-depth guide walks you through every step of the configuration process. We'll cover installation, basic settings, and explore setting up a custom SMTP service to ensure your essential Moodle emails (notifications, updates, etc.) always reach their destination.
How To Install and Configure Moodle
Blog

What Is a List-Unsubscribe Header? (And How To Add It to Your Emails)

Enhance your email marketing effectiveness with the essential list-unsubscribe header. This feature is crucial for maintaining a clean mailing list and ensuring high deliverability. With the recent updates to sender requirements for Gmail and Yahoo email addresses, not including a list-unsubscribe header could lead to increased spam complaints and poor email performance. Our guide will walk you through what this header is, why it's vital for your email strategy, and how you can add it to your emails effectively
What Is a List-Unsubscribe Header? And How To Add It to Your Emails
Blog

phpBB Email Settings and SMTP Configuration (Full Setup Guide)

Stop your phpBB emails from landing in spam. Frustrated with delayed notifications, missed welcomes, or password resets disappearing? It's time to upgrade your phpBB email setup. Ditch the default mail function and take control with custom SMTP. This guide walks you through the process, ensuring reliable delivery and protecting your forum's reputation.
phpBB Email Settings and SMTP Configuration Guide
Blog

How To Improve eCommerce Customer Experience (8 Ways)

To succed in eCommerce today, delivering an exceptional customer experience is more critical than ever. But what does it take to stand out from the crowd and build lasting relationships with your customers? In this article, we'll explore eight proven strategies for enhancing your eCommerce customer experience, from personalizing the shopping journey and streamlining the checkout process to providing top-notch customer support and leveraging the power of transactional emails.
How To Improve eCommerce Customer Experience
Blog

Supabase Custom SMTP and Email Configuration Guide

Adding email functionality to your Supabase app is simpler than you might think. This easy-to-follow tutorial will walk you through every step of the integration process. We'll cover configuring your email credentials, setting up Supabase Auth, and even touch on how to customize the email experience for your users.
Supabase Custom SMTP and Email Configuration Guide
Blog

SMTP vs. API: Their Differences and When to Use Them

Choosing between SMTP and API for sending emails with SendLayer can be confusing, but it doesn't have to be. Whether you're building an app or simply need a reliable way to send transactional emails, understanding the pros and cons of both methods is crucial. This post explains the differences between SMTP and API, providing clear explanations and guidance on how to select the right option for your email needs with SendLayer.
SMTP vs API - Which is the Best Way to Send Your Email?
Blog

Chargebee Setup and Integration Quickstart Guide

Getting started with Chargebee's billing platform can be overwhelming, but we're here to help! Discover how to configure your Chargebee account, including custom SMTP email settings, to enhance email deliverability and maintain brand consistency. Learn the ins and outs of managing customer profiles, subscriptions, and billing cycles efficiently.
Chargebee Setup and Integration Quickstart Guide
Blog

How To Check Email Delivery Status (Delivered vs. Accepted)

Do you want to know how to check email delivery status to make sure an important message has reached the recipient? If you’re using an email delivery service with email tracking like SendLayer, you can see your email delivery status on your dashboard. However, you might be wondering what the difference between “delivered” and “accepted" status is. In this post, we’ll explain exactly what delivered and accepted status mean, and how this might affect your email deliverability.
How To Check Email Delivery Status
Blog

PrestaShop Tutorial: How To Build an Online Store in Minutes

Want to build a flexible and scalable online store in minutes? Take a look at our PrestaShop tutorial, which takes you from installation to store launch in a few easy steps. PrestaShop is an open-source eCommerce platform that you may want to consider as an alternative to WooCommerce, Shopify, or Magento. Click through to find out more about the platform and try it out for yourself!
PrestaShop Tutorial How To Build an Online Store in Minutes
Blog

How To Use Google Postmaster Tools To Monitor Email Deliverability

Google Postmaster Tools is a very useful tool for monitoring spam complaints, email deliverability errors, and domain and IP reputation if you're sending bulk email. Check out our easy guide to getting started with Google Postmaster Tools from adding and verifying your domain to understanding the reports and data on your dashboard.
How To Use Google Postmaster Tools to Monitor Email Deliverability
Blog

Setting Up Drupal: Installation and Quick-Start Guide for Beginners

If you need help setting up Drupal, you're in luck! In our latest tutorial, we go through all the steps of installing Drupal and setting up your site, from configuring email to customizing the design. Whether you're deciding on a CMS or you're committed to Drupal, you're sure to find this beginner's setup guide handy.
Setting Up Drupal: Installation and Quick-Start Guide for Beginners
Blog

How To Stop Contact Form Spam (CAPTCHA and Alternatives)

Are you sick of getting spam from the forms on your website? Don't worry - it's easy to stop contact form with a few simple steps. In this post, we look at the reasons why form spam can be so damaging and offer several easy options to combat it. Protect your domain reputation and optimize email deliverability by using anti-spam measures on your forms.
How To Stop contact Form Spam
Blog

Getting Started With Front Customer Service Platform

Front is a customer service and communication platform that allows you to manage conversations from multiple channels in a single shared inbox. With powerful automations and collaboration features, Front can help to streamline your customer service operations. Follow our guide to learn more about Front and how to set it up so your team can start using it for customer support.
Getting Started With Front Customer Service Platform
Blog

How To Optimize Email Content With AI (Templates & Prompts)

Do you want to optimize your transactional emails for better open and click-through rates? In this beginner's guide to AI content optimization, we consider the steps you can take to improve your transactional emails, discuss how AI can help you with the task, and offer some templates and prompts to get you started.
How To Optimize Email Content With AI (Templates & Prompts)