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Tracking Link Clicks

Want to see how recipients interact with the emails you send?

Click tracking lets you see exactly which links recipients click in your emails. By seeing how recipients interact with your emails, you can gain helpful insight into how to strategize best for future email content.

In this tutorial, we’ll show you how to track clicked links in SendLayer.

Before getting started, be sure to:

How Click Tracking Works

When click tracking is enabled, SendLayer adds tracking information to each of the links in your emails. When a recipient clicks one of the links, they’re redirected to the original URL through SendLayer’s server. During this process, SendLayer records information about the user, such as the time they clicked the link and which browser they were using.

Enabling Click Tracking

First, sign in to your SendLayer account and navigate to your dashboard. From here, click on the Settings option in the left sidebar menu.

click settings in navigation menu

Then, scroll down to the Tracking section of the Domain Settings page.

tracking settings

To enable click tracking, toggle the Click tracking option to the on position.

toggle on click tracking

When you’re ready, go ahead and click the Update Tracking Settings button to save the changes.

click update tracking settings button

In your SendLayer dashboard, there are two places where you can view information about your clicked-through rates: Logs and Analytics. We’ll cover both of these below.

To view if a recipient has clicked any links in an email, you can check the domain log. To get to the Domain Logs page, click the Logs option in the sidebar menu of your dashboard.

click logs option in navigation menu

At the top of the page, you’ll see the Report graph that contains data regarding the status of your emails.

graph view of email log report

In the graph, any emails with clicked links are represented by a purple bar. If you hover over the purple bar, you’ll see the date and the total number of links clicked on that day.

hover over click data

If you scroll down to the Latest Logs table, you’ll see all recorded link clicks marked with a purple dot.

click tracking table view

For each link click in the table, you’ll also see the following:

  • TIMESTAMP: The time the link was clicked by the recipient
  • EVENT: clicked
  • RECIPIENT: The recipient’s email address
  • ACTION: Link clicked

When you click on a clicked link event in the table, you can see more information regarding the event. For example, you can view relevant tags and the recipient’s geolocation, IP address, device type, and operating system.

click event to reveal further information

To view general clicked-through rates, you can check your domain analytics. To get to the Domain Analytics page, click the Analytics option in the sidebar menu.

click analytics tab in dashboard

On the next page, you’ll see a percentage rate of the total number of links clicked out of the total number of emails sent from your domain.

view click rates on analytics page

Then, in the Report section, you’ll see a graph with your overall click-through rates represented in yellow.


Next, would you like to learn how to tell if someone has opened one of your emails? Check out our tutorial on tracking email opens for more information.